The Urban Cycle Club (UCC) mission: to create an indoor cycle studio that will over the next 5 years transform cycle training throughout London, and Europe. The UCC challenge: Find a company that could help us build our own bespoke bike.
Then came Sven Cycles.
Our first real encounter with Sven was at a bicycle show in Bristol; a quick coffee, some back-of-a-fag-packet sketches and a brainstorm of ideas was enough to peak our interest. Within 20 minutes of meeting Darron, he had grasped what we were after; his confidence was infectious, and you could sense his ambition for a challenge - his closing line of "Well, anything is possible...." perfectly summarised his outlook to bike building. Before we knew it, our ideas and concepts had been turned into professional drawings, and a scope of work that would accommodate all of our (at times fairly outlandish) bike specification requirements. But at no point did Sven say "no gents, we can't.", or "I'm sorry, that just won't work.."; at every stage it was a puzzle, a work-in-progress, a collaborative driving of positive ideas, that would help us achieve the bike we needed to make our business work.
A short while after the ideas had arrived on paper drawings, production began, and within 6 weeks Sven had produced 8 completely bespoke, beautifully crafted bicycles, that not only delivered our original brief, but so much more. The design, the engineering, the build, and the execution of a plan was simply outstanding, and not once in the journey, from the day Darron sketched out his ideas at the Bristol bike show, to the day the bikes arrived in the studio, did we feel we'd made the wrong decision on which company should take on our unique project.
Our initial problem of needing to build our own bikes, was solved, unequivocally, by the expertise of the entire Sven Cycles team. The Sven-built bicycles, which now sit literally, and figuratively, at the heart of our business are an advert for UK bicycle design and manufacturing at its best. And if you want a bike built, that is truly unique, and crafted with skill, passion and a 'love for the build', then you should look no further than Sven Cycles, I promise, you will not regret it.
Nick Rapley - Owner, Urban Cycle Club.